I personally like this option as I feel it gives you more control over what you spend per click. You can set bids at the Ad Group level, keyword level, or placement level. You only pay when someone clicks on your advert, but this option allows you to control your maximum bids. If you use automatic bidding, I would highly recommend setting a maximum budget for CPC ads! Manual Bidding You can also set a maximum cost per click to make sure Google doesn’t spend more than you would. When you set a daily budget, Google Ads will attempt to bring you as many clicks as they can for your set budget. ![]() Within CPC bidding, there are two separate bidding options available: Automatic Bidding It’s also the recommended bidding strategy when trying to drive traffic to your website, and you know how much you are willing to pay. In most cases, people will generally use CPC bidding as it is designed for the Search Network. CPM: Cost Per Click (CPC) BiddingĬPC bidding is where you only pay if someone clicks on one of your ads. Make sure to check out the latest from Honchō’s industry-leading Paid Media team for more great insights.ĬPC vs. CPM bidding is charged per thousand impressions your ad receives. ![]() The CPM model is totally different from CPC as your bidding is focused and charged on the number of impressions your advert receives rather than the number of clicks.
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